This website is operated by Rasa Trading Company AS. Our online store presents and sells various products and related accessories. We are committed to protecting your privacy and process personal data in accordance with the General Data Protection Regulation (GDPR, EU 2016/679) and applicable Estonian legislation.

1. What personal data do we collect?

We do not collect personal data simply from browsing our website. You may voluntarily provide personal data when:

• placing an order

• subscribing to our mailing list

• contacting us directly

Depending on your interaction, we may collect the following:

• Name

• Email address

• Phone number

2. Why do we collect data and what is the legal basis?

We process personal data for the following purposes and legal grounds:

Purpose	Legal basis
To fulfill orders and provide customer service	Contract performance (GDPR Art. 6(1)(b))
To respond to inquiries and provide support	Legitimate interest (Art. 6(1)(f))
To send newsletters	Consent (Art. 6(1)(a))
Website analytics and UX improvements	Legitimate interest or consent, depending on the tool

3. Cookies and tracking technologies

Our website uses cookies and similar technologies to enhance your experience and gather anonymous usage statistics.

What are cookies?
Cookies are small text files stored on your device when visiting a website. We use:

• essential cookies (for basic site functionality)

• analytics cookies (e.g. Google Analytics, Hotjar)

• marketing cookies (e.g. Facebook Pixel, Adroll)

Cookie consent:
Non-essential cookies are used only with your explicit consent via the cookie banner, where you can choose which cookies to allow.

Disabling cookies:
You can adjust your browser settings to block or delete cookies. However, this may limit site functionality.

4. Analytics and advertising partners

We use the following third-party services:

• Google Analytics – collects anonymous usage statistics.

• Hotjar – analyzes user experience (data is anonymized).

• Facebook Pixel – enables personalized Facebook advertising.

• Adroll – helps personalize advertising and measure effectiveness. See their privacy policy here: adrollgroup.com/privacy

To manage Facebook advertising preferences, visit:
facebook.com/ads/preferences

5. Who has access to your data?

• We do not transfer personal data outside the European Economic Area (EEA).

• Payment-related information is securely processed via our authorized payment provider Montonio UAB.

• Your data is kept confidential and is not shared with third parties unless legally required.

6. Data security

We implement appropriate technical and organizational measures to protect your data, including:

• SSL encryption for secure data transmission

• Access control for authorized personnel only

• Confidentiality obligations for employees and partners

• Secure digital storage environments

Note: While we take strong measures to protect your data, no internet transmission is 100% secure. You accept this risk when sending information to us.

7. Your rights

Under the GDPR, you have the following rights:

• Access your personal data

• Correct inaccurate data

• Request data deletion (“right to be forgotten”)

• Restrict data processing

• Data portability

• Withdraw consent (e.g. newsletter subscription)

• Object to automated processing or profiling

• File a complaint with a supervisory authority (www.aki.ee)

To exercise these rights, please contact us using the information below. We may require verification of your identity.

8. Data retention

• Personal data is retained as long as necessary to provide services or meet legal obligations.

• Newsletter data is retained until you withdraw consent or become inactive for 3 years.

• Anonymized analytical data may be retained indefinitely.

9. Policy changes

We may update this policy from time to time. Any significant changes will be posted on this page and, where appropriate, communicated by email. By continuing to use our website, you agree to the updated terms.

10. Contact

If you have questions or would like to exercise your rights, please contact us:

Rasa Trading Company AS
Email: info@cha.ee
Registration code: 10588230
Address: Kollane tn 4-101 Tallinn Harjumaa 10147